The New York Media Softball League (NYMSL) recently launched a sponsorship deal with Cornbread Hemp, a Kentucky-based CBD company.
The partnership was inspired by similar relationships with Major League Baseball (MLB) teams and CBD businesses. Earlier this summer, the Chicago Cubs partnered with MYND DRINKS and the Kansas City Royals joined forces with Pure Spectrum CBD. Last year, Charlotte’s Web Holdings became the “Official CBD of MLB.”
When Cornbread Hemp Co-Founder Jim Higdon heard about MLB’s CBD partnership, he reached out to NYMSL and pitched a similar partnership. Higdon is an author and former journalist himself.
“The players in this league represent an important segment of Cornbread Hemp’s customer base – active adults dealing with the aches and pains that come from exercise-induced inflammation,” Higdon said. “And it doesn’t hurt that they work for some of the best news outlets in America.”
As part of the partnership, Cornbread Hemp will provide each player a promotional hat embroidered with the NYMSL and Cornbread Hemp logos along with CBD gummies and topicals. Cornbread Hemp plans to come to the NYMSL playoffs on September 9 at NYC’s Central Park.
Just over a month after the Office of Cannabis Management proposed a program that would allow conditional cultivators and retailers to organize and sell weed at farmers markets and festivals, the NY governor’s office put it on hold.
The plan, titled the New York Cannabis Growers Showcase, would help struggling licensed marijuana cultivators during the snail-paced state rollout; there is currently a massive stockpile of weed – 3,000 pounds – that is spoiling.
Governor Kathy Hochul confirmed the delay on July 5 with the New York Post. While she did not provide any explanation for the hold-up, some theorize that state officials still need to work out the legal kinks. It is unclear whether the New York Cannabis Growers Showcase is simply delayed or shelved indefinitely.
“We are committed to the success of New York’s equitable cannabis industry, and are always open to considering opportunities to strengthen the program,” stated Office of Cannabis Management spokesman Aaron Ghitelman in an interview with The Post. “No final decisions have been made with respect to farmers markets,”
On June 22, Governor Kathy Hochul appointed Hope Knight to the Cannabis Control Board (CCB). The nomination came a week after Dormitory Authority of the State of New York President Reuben McDaniel resigned from the CCB.
Knight is the CEO and commissioner of Empire State Development, the state’s economic development agency.
